BBA is a bachelor’s program designed to nurture management professionals from the graduation level. It provides a solid base for the management of human resources, marketing, finance, and production. In view of the fact that the two-year MBA after graduation is not sufficient to have a firm understanding of all the aspects of business administration, BBA is said to provide a firm foundation to emerge as a management professional.

The course is also in alignment with the ‘Make in India’ initiative launched by the Government of India, as more production needs to happen to propel the country’s growth. As plenty of managers are required in the areas of materials management, receivables management, production management, marketing management, financial management, and human resources management, BBA continues to maintain its relevance. The highlights of the program include