Debate on sustainable development in manufacturing and business dates back to mid-twentieth century, which rose into prominence with growing environmental concerns. Over time, the concept of sustainability has been linked with the various operations of industry, business, and society as a part of ethical governance. The development of such social-psychological notion has reinforced the consumer preferences towards organic and eco-driven products and services. Consequently, the consumption pattern is transforming fast in the context of global sustainability norms in developing economies safeguarding environmental sustainability, and introducing eco-efficiency measures in the local markets for food and lifestyle products need to be complemented by social consciousness on consumption. Innovating sustainable business model is about creating superior customer- and firm value by involving stakeholders and market players such as supply chain and packaging partners. Sustainable business model of a company addresses societal and environmental needs through integrated business operations.